So Metro Cleveland, Greater Cleveland, Northeast Ohio has a new brand. Brand geeks get excited! *drumroll*
Cleveland+
*cricket, cricket*
Cleveland+
Tada! It's supposed to be all encompassing and will cost almost $9 million over a several years. It has sweet tag lines such as, "It all adds up," and "Just add you".
I've seen better pop math with the band 2gether, whose biggest hit was "You+me=us (Calculus)".
How many consultants, businesses lunches and private jets did our "leaders" spend on this bland brand?
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